Please note, none of the websites mentioned in this post are still active.
I have been rebranding randomfury.co.uk recently, giving it a fresh new look – mostly using Hexels.
To explain the roles of the images above: The blue cube is going to be the main logo for the next few months, at least. The blue logo with the red X behind it is going to be the logo used throughout 2014, our anniversary year. Who knows, by 2015 rolls around I may not go back to the blue cube, I may decide to make a new logo. The black and blue diagonal one is used in one of the slides on the presentation page of the upcoming randomfury.co.uk community site. The retro logo in front of the rainbow effect is used in an image on the presentation page of the upcoming randomfury.co.uk community site.
Now for the work-in-progress and the brainstorming section of the logo work.
The grey and white diagonal style logos in the top left corner was an attempt at a tiled background for this (eyess.net) site, actually. It never panned out because although I factored in the horizontal axis correctly, the vertical one was wonky and threw it all out of sync. I’m not overly bothered as it was just an idea I had, but it would distract too much from the content on this site. The differently coloured optical illusions were an attempt at tying all three sites together. The forum would be blue and grey, my blog orange and grey, then this site (for some obscure reason) would be the gaudy purple and yellow one. Needless to say, that never panned out either!
I love how abstract Hexels can get sometimes. The diamond-tiled background is an example of this. I quite liked the hexagonal background grid on the Waves logo, but in the end I went for the design on the left, only with some actual waves fading out at each end of the word. The blue cube logo is only really there so you can have a better look at it to be honest.
The RF logo carved from blue stone on a grassy bank was inspired by Fez, believe it or not. I started these designs at about the time I was obsessed with the amazing game, and the obsession rubbed off onto my designs. It’s nowhere near finished, and is abandoned, for now. I may return to it one day, or be inspired to try something like it, but right now I am concentrating on other avenues.
I am unsure as to what the green and brown pillar represent in the top portion there, but the RF part of the RFX logo is apparent. Scaling things up in Hexels isn’t as simple as you would assume, and does require some forethought! When constructing the RF logo in 3D for the first time, I often used red, green and blue, just so all three sides had a nice contrast. I was going to go with the middle Waves logo – until I realised I hadn’t done an “S” on the end as at the time I couldn’t work out how to do one given the options I had available at the time and skipped doing one. You can see the orange Waves infinity illusion at the bottom there, alongside the eyess.net one, albeit filled in and looking a little bit wrong.
All in all, it was a great way to get to grips with Hexels, and a nice experiment that has resulted in some interesting logos. The one for my blog is quite psychedelic, and I really like how the RFX one came out. As time goes on I will definitely create more of Random Fury’s logos and graphics using Hexels.
